Bison Cooler Review 2021: Best Information For You

Bison Cooler Review 2021 Best Information For You (1)

Bison Cooler Review is constructed out of durable materials to keep items cool longer. They come in various shapes and sizes, are lightweight, rigid, versatile, portable, stackable, and customized. Bison soft coolers are perfect for outdoor enthusiasts, anglers, hunters, campers, hikers, people who enjoy the outdoors, and beachgoers.

The Bison Cooler review is made of the best quality materials, including canvas, polyester, vinyl, and water-resistant polyurethane coating. The difference between the Bison soft cooler review and other similar coolers is the addition of insulation that keeps ice-cold for up to 24 hours.


Bison Hard-Sided Soft Coolers

Bison Hard-Sided Coolers

Although the size options are limited, they offer enough variety to satisfy most people’s requirements. Bison has a range of hard-sided coolers in sizes 25, 50, 75, and 125 quarts. The design of all sizes is very similar, except the 125-quart model with three latches rather than 2. In many cases, additional latches for cooler sizes were added.

Bison Soft-Sided Ice Coolers – Made In The USA

Bison soft-sided cooler has a smaller selection of soft-sided coolers. Bison soft-sided coolers are called “Bison SoftPak Cooler Bags.” There is a 12-can and a 24-can option. These coolers are approximately 18 and 32 liters, respectively in liters. There are not many product sizes available, but we have seen the most desired sizes.

And it’s not only because of their superb performance and the fact they’re advertised as the only soft-sided cooler that’s actually made in the USA. What we love is their design. If you’re looking for a soft-sided cooler that has the absolute best maximum ice retention possible then you can’t go wrong with the Engel HD30.

The Softpak is Bison’s soft sided coolers offering. It’s compact, lightweight, and portable like many affordable coolers on the market. Although the insulation isn’t quite as heavy-duty as their roto-molded coolers, it’s still got impressive cooling abilities.

Bison Coolers Review

Their rotomolded coolers look great and are durable. The classic boxy shape is still there, with squared edges and an X in the middle. Rotomolded coolers don’t consist of multiple pieces glued together and have seams that could fail or leak. This cooler is made in the USA from a single piece of heavy-duty plastic with 2″ thick insulation. It gives you amazing ice life. We’ll get to that in a moment.

This is cosmetic, and it’s not a problem. The cooler’s flat shape makes it easy to transport it with your stuff or store it away for winter. This is a great feature to have on the ice chests. While some cooler brands have lids with a lip that extends beyond the cooler’s body, we like the Bison cooler’s low profile.

You’ll notice a reduction in bounce when you transport this Bison ice chest. This is due to its four large rubber feet. Quality was a top priority. You also have the feet to help.

Available In A Variety Of Sizes

Bison has updated this article to reflect the new generation of their brute coolers. There are four sizes of Hard-sided Bison Coolers available. They range from 20 quarts up to 125 quarts. With 21 cans of ice packs, the 20-quart Bison ice chest is ideal for road trips, day trips, and trips to beaches. Multi-use coolers in 50 quarts or 75-quart sizes can be used for camping, fishing, and family gatherings.

The 125-quart Bison ice chest, the giant cooler made in the USA, is essential for anglers, hunters, and anyone looking for maximum storage. This size cooler is often used as a backup fridge for extended power outages. Below are the dimensions of the coolers.

We recommend the Bison coolers 75 quart or 50 quarts as they are the most versatile sizes. The 75 quarts will fit in most SUVs, but the 50 will work well if your vehicle is too large. If you plan to go on larger hunting and fishing trips, the Bison cooler is a good option.

Bison Coolers Review

Insulation and Ice Retention

Bison’s first-generation coolers had less insulation than their competitors. The standard for insulation is 2 inches, so they used it on the lid. The sides were 1/8 inch and 5/8 inches. They had lower ice retention than their competition.

Bison coolers are now 2 inches thicker. This gives them 7-day ice retention that is comparable to other brands. This cooler is more reliable than many others on the market. Many factors can impact ice life. However, you can expect more than 6 to 7 days in almost all scenarios.

Bison Coolers are unique in that they are available in various colors, so you can choose one that speaks to your heart. However, the lids for coolers with darker colors are still white. Coolers with darker colors can retain the same amount of ice as light coolers by reflecting heat from the hot summer sun. This keeps everything in your Bison cooler cool.


These coolers can almost all be carried by one person, despite being quite large. This can be done in two ways. You can grab onto the rails underneath the lid. These are strong and easy to hold in your hands.

The rope handles are another option. These items can become quite heavy if you have a lot of food. These cases are where the rope handles make it much easier to grasp onto. The tube that holds the grip is all you need is a tube. Although it’s durable, we have seen better ergonomic grips. These rotomolded coolers can be pretty heavy, so these ropes must be comfortable and durable.

Bison coolers come with an optional wheel kit, the Bison Hauler. This allows you to transport food and beverages more efficiently from one place to another. The coolers can get very heavy with all the ice, drinks, and food you have brought along. We recommend the Hauler for the park, beach, and getting to the harbor.

High-Quality Features and Build Quality

A high-end cooler should have a few key characteristics, which Bison does. The large rubber lid gasket (like you would see on an ice chest freezer) keeps the cooler airtight and keeps odors away from wildlife.

Rotomolded coolers are equipped with rubber latches. These can be pulled/stretched to lock the cooler in place. These are very annoying to use. They close in a way that makes rubber brittle. Over time, the rubber degrades, and you often find yourself kicking your knuckles.

Bison cooler latches can also be rubber, providing flexibility and heavy-duty durability. However, they are cantilevered, making them easier to open because of how pressure and force are distributed.

Bison also went beyond the ordinary with a couple of other premium coolers. A ruler is integrated into the lid if you love to fish. Once you have your catch, you will know if it is legal.

The drain was another improvement on the ice chest. If you want your ice retention to remain frozen, the liquid must be removed from the cooler. Ice melts quicker when it is in liquid. Bison installed two drains so that you can drain them from either end if it is on an angle. They are also designed to drain quickly.


The coolers had a few basic but well-designed features. There are also additional features that can be purchased as accessories. These Bison Cooler accessories can make your cooler more valuable and appealing. These are our top picks:

Bison Hauler

It is fantastic to be able to keep food for a week on hand. However, having to transport it all by yourself? It’s not so easy. The hauler functions just like the red wagon you used as a child. It is made of the same rotomolded material as the cooler, so it is highly durable.

You can easily transport it on dirt, over rocks, and down any trail that you can walk. If you are going up steep terrain, the deck of your cart won’t be able to lift it. There is no better way to transport food than this cart.

Bison cooler is sufficient as a hunting cooler for your wild game, marine cooler for your big catch, or camping cooler to keep your food fresh and drinks ice cold. Still small enough for one person to carry, though it’s easier with a friend. It’s a great size for a multi-use, all-around ice chest.

Cooler Divider

Bison isn’t the only company to offer a divider. It’s also one of the most requested add-ons. It is very affordable and adds significant functionality to your cooler. It is water-tight when it is inserted due to the way that the walls have been molded.

This divider is much stronger because Bison is the only brand that offers dual drains. The ice retention will last longer if you keep meats and perishables dry. If you use one side of the ice retention for drinks, it’s best to keep it flooded. Ice will melt quicker, but it is only pulling heat from your drink.

SteelCore Security Strap

This isn’t your average Coleman cooler. You don’t want it to get lost or damaged when you go fishing. It’s easy to see rotomolded coolers, and you don’t want anyone getting it. The security strap looks similar to a tie-down, but it is made of metal.

It looks just like any other nylon strap from a distance. It is made of stainless steel wire, which is extremely difficult to cut even with the most powerful cutters. You can be sure that your cooler is secure and keyed.

Traction Lid Graphics

You can customize the appearance of your cooler. There are many graphics you can choose from. Some graphics are straightforward. There are many camo designs, including American flags, fish, and the Texas flag. Bison is constantly adding custom graphics. You can view them all here.


Bison Cooler offers both hard-sided and soft-sided models, many of the same features we are looking for in a long-lasting, rugged cooler.

Bison’s hard-sided coolers have a durable, roto-molded design. This is the standard for premium coolers in this industry. One-piece construction eliminates any weaknesses that may be found in multi-piece coolers.

The latch system is also imposing. Bison Coolers uses a thick rubber component similar to other competitors, but instead of a T-latch design, they chose to use a cantilever. This increases the contact area of the latches, which puts less strain on them. It also makes it easier to open and close the locks.

Bison also offers a 5-year warranty on all hard-sided coolers. This warranty is one of the longest in the industry, and it is a good indication that Bison stands behind its products. Bison SoftPak cooler bag comes with a 2-year warranty. This is still a good deal for this type of cooler.

All Bison products are proudly manufactured in the USA. We have seen coolers imported from China that are of high-quality build quality. However, the premium quality coolers and fit of a USA-made product are always better.

SoftPaks aside, Bison also has some tricks up its sleeves.

Visual Appeal

We have a common problem with smaller cooler brands due to their limited color and customization options. This problem plagued bison in the past, but their Gen 2 models have made things much more manageable.

The color options available are average, with five colors on the hard-sided coolers and four on the soft-sided coolers Bags.

The color options are not groundbreaking. But what sets Bison apart from the rest is its customizable options. Bison has created a customized program that allows custom lid graphics for their hard-sided coolers and soft-sided SoftPaks. They also allow custom embroidery on their Soft Cooler.

Bison Coolers allows people to design a unique cooler with its logo or other coolers creative elements to stand out from the rest.

However, customizations are not possible. You won’t customize the cooler with a custom color or a two-tone cooler that covers the entire lid and body. While many cooler wrap companies can assist you, we prefer to be able to do it in-house.


Although the asking prices for Bison coolers vary by size, they tend to be in the premium cooling price range. The prices are comparable to those of other brands. They fall between lower-end premium brands like RTIC and Engel and higher brands like Yeti and Orca.

SoftPaks are priced more like Ao and Polar Bear coolers than the soft-sided offerings of Yeti and RTIC. We are not surprised by this as Bison Soft Coolers Bags have a similar shape, features, and performance to Yeti and RTIC.

Here are our thoughts:

The hard-sided coolers we feel are priced too high. We feel that the ice life and other coolers features of premium coolers are not exceptional. As such, we expect a premium sector price to be more “average” if it isn’t budget-friendly.

Bison could find some bright spots to justify their asking price. These products are made in America and come with a great warranty. This alone will drive up costs more than coolers imported from China or India. We also see a better fit and finish, and you don’t need to ship the product across oceans to get warranty work done. This is definitely worth the extra price.

For those who want the best performance at a low price, however, they will be disappointed. Many cooler brands offer better ice performance, more features, and a lower price.

Bison SoftPak cooler bags are cheaper than RTIC and Yeti soft-sided coolers. They also have a shorter ice life. We suspected that the ice life of Bison soft-sided cooler bags is similar to Polar Bear Coolers and AO coolers. Also, their asking prices are very comparable. We are happy with the prices for those.

Bison vs. Yeti

We are often asked what cooler is best? Is it a Bison Cooler, or a Yeti Cooler

Both are excellent products with surprising similarities. Both coolers offer excellent ice retention and rock-solid construction. They can be hard-sided or soft-sided.

Bison is a more “new kid on the town” than Yeti and has yet to build the same reputation. They don’t offer a wide range of customization or accessories options because they are a smaller company. They have a similar ice life, and coolers will last many years (just as Yeti).

Yeti has many years of experience. Many others have attempted to copy their skills but failed. They are unmatched in their ice life and build quality. However, this comes at a high price.

Bison is our recommendation if you’re looking for performance and cost savings. Although they might not be as well-known as Yeti coolers, their coolers are equally good in keeping cold and resisting wear and tear-resistant. If an image is more important to you, and you are willing to spend a lot for it, then Yeti coolers might be the right choice. Yeti is the right choice for you.

You can be sure that your cooler will last a lifetime and will perform as you expect.

Formerly known as Brute Outdoor Coolers, these American-made coolers have a reliable reputation for high-grade performance.

Not to mention, they’re in the same league as other leading cooler manufacturers. After launching in 2011 in Fort ​​Worth, Texas, Bison earned the trust of the outdoors crowds in the county shortly after.

Relevant article: Bison Cooler Vs Yeti 2021


Is bison cooler made in Canada?


Our new Bison Hard Cases line is proudly made in Texas with an injection-molded plastic propylene copolymer. They are also assembled in Texas, the Lone Star State. Our complex cases are made to protect valuables such as cameras, drones, or weapons from the elements.

Are bison coolers polar bear-proof?

Bison coolers, for instance, are not bear-resistant, unlike Yeti. They are durable and robust, but they do have their fair share.

Are Orca coolers Union made?

Orca coolers can be made in the USA. There are two manufacturing plants in Nashville, Tennessee, where the company was founded, and one in Streetsboro, Ohio.

Related post: Orca Cooler Review 2021


Bison Coolers are durable and hold up for a weekend-long trip with ice retention. Tested by APC magazine, Bison coolers also feature spill-proof lids that prevent spills from happening. With various sizes from 20-35 quarts, there is a Bison cooler that will work best for your needs! We make sure that Bison cooler is the best choice for a weekend-long trip.

Thanks for reading our Bison Coolers Review!

Last update on 2021-09-30 / Affiliate links / Images from Amazon Product Advertising API

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